What Is SpreeAI?
SpreeAI (spreeai.com) is a B2B enterprise company. It sells virtual try-on technology to fashion retailers and brands. In 2024, SpreeAI reached a $1.5 billion valuation (TechCrunch, 2024), which reflects how much the fashion industry is investing in try-on infrastructure. Its customers are brands, not individual shoppers.
SpreeAI's core product is a software development kit. A retailer like a department store or a fashion label licenses SpreeAI's SDK and embeds it into their own website or app. Shoppers on that brand's site can then use the try-on feature. But they're interacting with the brand's product, not SpreeAI directly. SpreeAI is the technology underneath.
SpreeAI sells virtual try-on software to fashion retailers. Brands license the technology and add try-on to their own products. Individual shoppers cannot download SpreeAI. There is no consumer app and no App Store listing.
What Is Spree (tryspree.app)?
Spree is a free consumer iPhone app launched in 2026. It's built for individual shoppers, not brands. According to data from Shopify's 2025 Commerce Trends report, 72% of online shoppers say virtual try-on increases their confidence before buying (Shopify, 2025). Spree exists to give every shopper access to that experience, from any store.
The core idea is simple. You paste a product URL from any store, and Spree imports the item into your personal collection. You can organize a cross-retailer wishlist, swipe to rank your favorites, and use Spree Try On to see how a piece looks on your own photo before committing to a purchase. No brand partnership needed.
[PERSONAL EXPERIENCE] We built Spree because existing try-on tools only worked if the brand had already integrated them. A shopper finding a jacket on a small independent boutique had no try-on option at all. Spree removes that dependency. You can try on anything, from anywhere, using your own image.
Spree is a free iPhone app that lets individual shoppers import products from any online store, build a cross-retailer wishlist, and use AI virtual try-on on their own photo. Available now on the App Store. No brand partnership required.
Side-by-Side Comparison
The table below covers every meaningful difference between the two products. They don't compete. They solve different problems for different people.
| Feature | Spree (tryspree.app) | SpreeAI (spreeai.com) |
|---|---|---|
| Who it's for | Individual shoppers | Fashion brands and retailers |
| Platform | iPhone app (iOS) | Enterprise SDK / API |
| Price | Free / Pro $7.99 per month | Enterprise licensing (B2B) |
| Virtual try-on | Yes, on your own photo | Yes, embedded in brand sites |
| Works with which stores | Any store, any URL | Only partner brands |
| Consumer download | Yes, App Store | No |
| B2B SDK | No | Yes |
| Requires brand partnership | No | Required for shoppers to access it |
| Cross-store wishlist | Yes | No |
| Swipe to rank items | Yes | No |
| No ads | Yes | N/A (not consumer-facing) |
Why Do People Confuse Them?
The naming overlap is genuine. Both products have "Spree" in the name, both involve virtual try-on, and both describe their technology as AI-powered. A search for "spree try on" or "spree app" can surface results for both. That's the source of the confusion, and it's a reasonable one.
[UNIQUE INSIGHT] The B2B/B2C split matters here in a specific way. When SpreeAI powers a fashion brand's try-on feature, shoppers use that feature inside the brand's site. They might never see the SpreeAI name at all. So a shopper who experienced a try-on powered by SpreeAI might search for "SpreeAI app" thinking they can get a standalone version. There isn't one.
Which One Should You Use?
The answer depends entirely on who you are. The two products don't overlap in any practical sense. Returns from fit uncertainty cost US retailers over $890 billion in 2024 (National Retail Federation, 2025). Both companies are trying to solve that problem, just from opposite ends of the supply chain.
You're a shopper
Use Spree. It's free, it works with any store, and you can try clothes on your own photo. You don't need any brand to have signed up with any enterprise platform. Read the Spree app review to see it in detail, or check out our roundup of free virtual try-on apps for iPhone if you want to compare your options first.
You're a fashion brand
Look into SpreeAI. Their platform is designed for retailers who want to embed try-on directly into their product pages. Shoppers on your site would use the feature without needing to download anything. That's a different use case entirely from what Spree does.
You want to understand how Spree's try-on actually works
Start with our detailed guide on how Spree Try On works. It covers the process from importing a product to running the AI try-on, and what to expect from the results. The short version: you upload a photo of yourself, select a product from your wishlist, and the AI generates a preview of how that item looks on your actual body.
Frequently Asked Questions
Is Spree the same as SpreeAI?
No. Spree (tryspree.app) is a free consumer iPhone app for individual shoppers. SpreeAI (spreeai.com) is a B2B enterprise SDK that sells virtual try-on technology to fashion brands and retailers. They share a similar name but serve entirely different markets and have no connection to each other.
Can I download SpreeAI on my iPhone?
No. SpreeAI is not a consumer app and has no App Store listing. It's an enterprise software platform for fashion brands to embed try-on into their own websites and apps. If you're a shopper looking for a try-on app for your iPhone, you're looking for Spree Try On, available free on the App Store.
Does Spree work with the same stores as SpreeAI?
Not exactly. SpreeAI powers try-on for specific brand partners who have licensed its SDK. Spree works with any online store: you paste a product URL from ASOS, Zara, Nordstrom, or any other retailer, and the app imports the item into your wishlist. No brand partnership required on either end.
The Bottom Line
Spree and SpreeAI are not the same product, not from the same company, and not competing for the same users. The name similarity is a genuine source of confusion, but the actual products could not be more different. One is an enterprise SDK. The other is a free iPhone app.
If you're a shopper who wants to try on clothes before buying, from any store, on your own photo, Spree is what you're looking for. It's free to download. No brand subscription required. No ads.